RESUME

 

EDUCATION

The Pennsylvania State University, University Park, PA

Bachelor of Science Degree in Meteorology with emphasis in Communications, 1998 - 2002

 

CERTIFICATIONS

  • American Meteorological Society Certified Broadcast Meteorologist, CBM Seal #397

  • Flooding Awareness (AWR-362), National Disaster Preparedness Training Center (NDPTC)

  • Hurricane Awareness (AWR-343), National Disaster Preparedness Training Center (NDPTC)

  • Tornado Awareness (AWR-326), National Disaster Preparedness Training Center (NDPTC)

  • Winter Weather Hazards: Science & Preparedness (AWR-331), National Disaster Preparedness Training Center (NDPTC)

  • Adult & Child CPR, AED and First Aid Training - American Red Cross

  • Pet CPR, First Aid and Pet Care Training - Pet Tech

  • IS-800c: National Response Framework, An Introduction - FEMA

  • IS-700a: National Incident Management System (NIMS) – An Introduction - FEMA

  • IS-200b: Single Resources and Initial Action Incident - FEMA

  • IS-100b: Introduction to Incident Command System - FEMA

  • IS-22: Are You Ready? An In Depth Guide to Citizen Preparedness - FEMA

  • Professional Photography Certificate - New York Institute of Photography

  • Certification in Pharmacology - NAPSRx

PROFESSIONAL EXPERIENCE

Prepare with Cher, LLC                                                                                                                    

Founder & Owner                                                                                                                     February 2019 - Present

  • Provides media services and consulting

  • TV Host for videos and commercials

  • Spokesperson for various companies and products

  • Natural Disaster Preparedness Expert

  • Travel Preparedness Expert

WTKR-TV News 3 (CBS, Norfolk)                                                                                               August 2016 - Present

Co-Host, Coast Live & Broadcast Meteorologist (part-time position)                                                          

  • Host a lifestyle TV show, weekdays at 10AM.

  • Organize and lead viewer-relatable lifestyle show segments; ad-lib with co-host about local and national trending news stories, issues, breaking news and announcements; conduct compelling live in-studio interviews with guests; lead live satellite interviews with celebrities; and research, plan and develop creative customer-centric news stories

  • Provide exceptional customer service and establish new partner relationships and sales clients to meet cross-divisional needs and goals

  • Maintain constructive communication and relationships externally with customers; and internally with corporate leaders, senior level sales managers and executive producers

  • Represent the company/news media and enhance the TV station and Coast Live brand and public image by speaking at and attending key events in the Coastal Virginia and North Carolina community

  • Manage digital content on niche traditional and top-tier social media platforms and channels

  • Work collaboratively with producers, write compelling news stories and effectively execute strategic communication plans to support a live weekday lifestyle TV show

  • Host a successful show that continues to grow in popularity while increasing company revenue: TV performance ratings are up 40% from Sept 2016 - Sept 2017

  • Fill in for various weathercasts as needed and stay up to date on the latest weather graphics technology, including The Weather Company’s Max system.

Cummins, Inc.                                                                                                               October 2016 - Present

Disaster Preparedness National Spokesperson/Weather & Preparedness Advisor (IND Contractor)

  • Advise Cummins’ residential generators marketing team and corporate managers about natural hazards and ensure best practices are met in all strategic communication promotional and educational materials

  • Raise awareness for disaster preparedness and the importance of having a Cummins standby generator to avoid being without power after a storm

  • Represent the company as a spokesperson in TV satellite media tours, phone/skype/radio media interviews and promotional videos

  • Write blogs and MAT releases and contribute to strategic communication press releases

  • Execute a social media plan to enhance and protect the public image of the Cummins brand and Cummins’ generator products

FEMA/NDPTC (National Disaster Preparedness Training Center)                                        October 2015 - Present

Meteorologist and FEMA- Certified Instructor (IND Contractor)

  • Educate emergency managers, law enforcement, school and hospital officials, first responders, and aviation and community partners about hazardous weather information to better prepare communities and agencies for tornado threats, winter storms and hurricanes with safety-conscience information and instruction

  • Represent FEMA-NDPTC as an instructor and subject matter expert

  • Certified to teach: Hurricane Awareness (AWR-343), Tornado Awareness (AWR-326), and Winter Weather Hazards: Science and Preparedness (AWR-331)

 

Broadcast Meteorologist, TV Host and Natural Disaster Preparedness Consultant/Spokesperson

(IND Contractor)                                                                                                                                     2013 – Present

  • Contribute to projects with various TV news stations, network programs, media production companies and the Department of Defense

  • Partake in world-wide media interviews for TV, radio, webcasts, & print to increase disaster awareness with organizations including BBC World News, Fox News Channel, The Weather Channel and The AccuWeather Network

  • Develop natural disaster preparedness informational materials, talking points/speeches and presentations that support NOAA-NWS’s WRN mission and present to vast audiences nationwide

  • Partner with key organizations and stakeholders to better educate the public about severe weather awareness

  • Independently conduct community preparedness research and present findings at important conferences

  • Provide key program development to stakeholders on matters relating to conceiving, developing and implementing emergency and hazards awareness campaigns to lessen the effects of disasters

  • Emcee, public speaker and volunteer for over 100 community events and professional conferences

  • Selected speaker at World Weather Open Science Conference (WWOSC) in Montreal, Canada

  • Planned, organized and executed “Coastal Virginia’s Hurricane PrepareAthon” with over 300 local residents and more than 30 vendors to promote disaster preparedness

  • Invited and flew aboard the P-3 Hurricane Hunter with the Director of the National Hurricane Center

ADDITIONAL CURRENT CONTRACT WORK:

  • StormCenter Communications

Meteorologist/Social Media Specialist/Consultant

  • Extreme Weather Experience (EWE)

Advisor and Social Media Team Lead

  • United States DoD Joint Staff/Cubic Worldwide Technical Services

Meteorologist/Weather Subject Matter Expert/On-Camera Anchor

 

StormPins                                                                                                                          July 2014 - September 2015

Chief Meteorologist/Marketing Director/Social Media Consultant

  • Managed the innovative social weather network, StormPins’ marketing/sales strategy to local TV station corporate executives and managers nationwide

  • Built relationships through excellent customer service with current clients and used strong negotiation skills to secure new clients

  • Provided strategic oversight of StormPins’ digital and online presence in the meteorological community

  • Promoted StormPins through various social media platforms, web stories and news releases

  • Analytical weather expert & consultant for StormPins

  • Developed professional partnerships with key organizations and stakeholders

  • Traveled nation-wide to train TV station meteorologists to use StormPins on-air

WNN (World News Network)/U.S. Joint Staff (Cubic, Northrop Grumman & Loyola Enterprises)

TV Host/Anchor & Media Planner                                         January 2010-May 2012 and Freelance 2013 - Present

  • Plan, manage, coordinate and execute World News Network (WNN) media involvement and cultivate relationships with key military and government organizations (FEMA, DHS) during disaster scenario training events world-wide

  • Coordinate briefings, meetings and strategic communication sessions with military, government and corporate leadership and provide support for client deliverables

  • Provide expert media training advice to exercise program directors and managers

  • Attend exercise planning conferences and develop key messaging, training objectives and target audiences.

  • Coordinate press conferences and media interviews

  • Design graphics and develop a content management system for WNN webpage, videos and social media campaigns to market during disaster scenario training events

  • Write & edit news scripts, press releases and meet deadlines in a fast-paced environment

  • On camera TV host, news reporter and writer for WNN newscasts seen at military installations world-wide

  • Lead media planner/project manager/script writer for key U.S CENTCOM exercise series (2011-2012)

Achievements

  • Awarded U.S. CENTCOM Coin for outstanding performance, March 2012 & August 2011

  • Awarded U.S. STRATCOM 2-Star General Coin for outstanding exercise performance, June 2010

 

WAVY-TV/WVBT-TV Norfolk/Virginia Beach/Portsmouth/Newport News, VA

Weekend Evening Meteorologist (6:00/10:00/11:00 newscasts)                                      January 2007-January 2010

Weekday Science/Feature Reporter

Analyzed weather data, computer models and observations, managed daily operations

  • Formulated weather forecasts for eastern Virginia and northeast North Carolina

  • Created maps and weather graphics (Weather Central) utilizing geographic information systems (GIS) technology

  • Accurately accessed potential emergency natural disaster situations including hurricanes, tornadoes, wild fires, snow/ice storms, nor’easters, thunderstorms, flooding and earthquakes

  • Delivered public safety instructions/information to several hundred thousand people during high stress, emergency severe weather situations

  • Adapted quickly to changing weather situations and severe weather events during live breaking news/weather segments/cut-ins on television

  • Anchored weekly “Pet of the Week” advertising segment; Created and marketed WAVY’s Holiday Lights Contest

  • Actively volunteered and represented WAVY-TV at community events and through social media

Achievements

  • Personal Emmy Nomination, Weather-Single News Story-Promoting Tornado Safety, 2009

  • WAVY-TV 10 Weekend Evening Newscasts Rated #1 2007-2009 in the Norfolk Market

  • Group Emmy Award for Continuing Coverage of the Suffolk Tornadoes, 2008

  • Group Murrow Award for Continuing Coverage of the Suffolk Tornadoes, 2008

  • “Best Weathercast” by the Virginia VAPB (Associated Press Broadcasters), 2007

 

AccuWeather Inc., State College, PA                                                                             October 2005-September 2006

National Television Meteorologist

  • Provided live weather broadcasts for Fox News Channel and CNBC

  • Delivered 60-80 weather broadcasts daily for cities nationwide and the AccuWeather Channel

  • Delivered daily weathercasts for local TV affiliates in Reno, NV and Lubbock, TX

 

WSTM/WSTQ-TV Syracuse, NY                                                                                       December 2003-October 2005

Chief Meteorologist for WSTQ (10 PM newscast)

5:00/5:30/6:00 PM Science/Weather Live-Shot Reporter for WSTM

  • Analyzed weather data, computer models and observations, managed daily operations

  • Formulated weather forecasts for Central New York

  • Proficient in WSI weather graphics computer system

 

WSYR-TV Syracuse, WIVT-TV Binghamton, WUTR-TV Utica, WWTI -TV Watertown, NY               

                                                                                                                                          February 2002-November 2003

Weekday Morning Meteorologist, Central New York Regional Morning Show (5-7 AM newscast)

  • Analyzed weather data, computer models and observations, managed daily operations

  • Formulated weather forecasts for the North Country, Mohawk Valley and Southern Tier of New York

 

PUBLIC SERVICE

AMS Broadcast Board                                                                                                                       Jan. 2016-Present

Board of Directors member and 2018 AMS Broadcast Conference Co-Chair    

  • Routinely grades CBM candidates’ weathercast submissions

  • Discusses best practices within the broadcast meteorology community

  • Plans conferences and events                         

Penn State University, College of Earth & Mineral Sciences                                                                   2010 - 2017 

Board of Directors member & Social Media Officer (GEMS Board)

  • Managed digital engagement communications strategy via social media campaigns, the college website and event photography marketing

  • Contributed a strategic online presence as the GEMS social media officer and strengthened the brand for the College of EMS

  • Provided counsel to the College of EMS Dean on academic, student and faculty relations to improve both outreach and education curriculum quality in line with evolving climate trends

  • Developed and strengthened relationships between students, faculty and alumni

PROFESSIONAL MEMBERSHIPS​A

  • American Meteorological Society (AMS)

  • National Weather Association (NWA)

  • Society of Environmental Journalists (SEJ)

 

 

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